The use and registration of Chinese-language trademarks is an essential part of any marketing activity in Greater China. Chinese consumers – particularly in the PRC …
Prosecuting Trademarks in China: An Insider’s Guide for Foreign Brand Owners in 2019 (Part I)
This article is the first of two parts and is intended to provide outsiders with information on recent developments, tips and tricks that are vital …
How to Register Trademarks in China
Companies large and small are filing more and more trademark applications in China to support product launches. But even companies without immediate plans to sell …
Support in Devising Chinese Brands
Process SIPS will first compile information on client’s priorities and “brand values” for the Chinese market, preferences of the client regarding the proposed Chinese mark …
